The story of FF, the innovative typeface, started in the . Initially developed by Erik Spiekermann and Just van Rossum , it is a response to existing slab-serif designs generally seen at the . Seeking a readable and contemporary aesthetic for Bitstream Inc., they embarked on to forge a new family

The story of FF, the innovative typeface, begins in 1980s. Initially developed by Spiekermann and Van Rossum , it is a response to the slab-serif fonts typically seen at the . Seeking a clear and contemporary aesthetic for the publishing house , Spiekermann and Rossum embarked on to forge a disti

The story of FF, this innovative typeface, commenced in a . Initially created by Spiekermann and Van Rossum , it is a reaction to existing slab-serif styles typically seen at the . Seeking a clear and contemporary aesthetic for Bitstream , they undertook to forge a distinctive family of character

The story of FF, a innovative typeface, started in 1980s. Initially designed by Erik Spiekermann and Just van Rossum , it emerged as a critique to existing slab-serif styles generally seen at the . Seeking a clear and modern aesthetic for Bitstream Inc., Spiekermann and Rossum set out to build a